Nowadays, when the society has become mature materially, the image of the brand of the company and product effects on the marketing as the most important factor in a business strategically. The consumer recognizes the image itself as an ‘information value’, and they consider it as the important standard of judgment more than
‘material value’ of the product, therefore in this era, the sales of the goods or management results are influenced by an image. The branding task through strategic identity formation means to satisfy these esthetic, emotional and cultural needs of the consumers and to perform an important role to establish the foundation of the company or product. You can meet the strategic and creative total branding consulting at IDnComm.